In bringing NLEX closer to the hearts of its stakeholders, one has to tell stories that they can relate to – and show how NLEX has been part of their personal and professional lives.
This comic book, strong in human interest, gives its readers a peek into a day in the life of motorists. The stories include:
- An entrepreneurial mom opened a cupcake shop in a mall along NLEX that is frequently visited by people even from Manila.
- A family traveling at midnight received immediate response from NLEX patrollers when they had car trouble.
- A balikbayan was impressed that the country now has a world-class infrastructure.
- A hotel employee who travels to Bulacan everyday to go to work.
- A mother who is about to give birth and arrives in the hospital in time.
- A truck driver who regularly uses the NLEX without accident because of NLEX’s safety features.
- A bus full of students who are studying to be future engineers learn of the NLEX safety features.
- And a farmer whose agricultural business is prospering.
These stories show that NLEX has had intimacy with its customers, delighting them, and inspiring
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them to view the future with faith and hope.